This integrated campaign brought together coordinated ads and activations across multiple channels consisting of, social, email, experiential events, influencer partnerships, and paid placements in both digital and print, including The Hollywood Reporter. It succeeded in raising awareness, increasing engagement and improving customer loyalty, creating quite a buzz throughout the production world. Industry professionals were eager to find out how they could get their hands on a bottle, with a select few VIPs receiving custom made holiday gift sets. The campaign not only generated strong brand visibility but also reinforced Quixote’s position as a cultural leader in the entertainment production space, directly driving stronger customer relationships and long-term brand equity.







