This integrated campaign brought together coordinated ads & activations across multiple channels consisting of, social, email, experiential events, influencer partnerships, & paid placements in both digital & print, including The Hollywood Reporter. It succeeded in raising awareness, increasing engagement, & improving customer loyalty, creating quite a buzz throughout the production world. Industry professionals were eager to find out how they could get their hands on a bottle, with a select few VIPs receiving custom-made holiday gift sets. The campaign not only generated strong brand visibility but also reinforced Quixote’s position as a cultural leader in the entertainment production space, directly driving stronger customer relationships & long-term brand equity.